NYC is one of the top cities in the United States, yet this fact does not mean that the city is perfect. Our goal was to establish a new company that develops rooftop parks on top of the buildings of NY in order to provide people with the opportunity to escape the loud noise and stresses of city life in a calming, quiet, and green environment.
When developing a logo for this company, the goal was to showcase a modern visual that would represent a combination of city life and greenery. The first drafts developed either depicted only greenery and didn't have enough of a city aspect to them and vice versa. The final logo chosen was able to find a middle ground between two themes through use of color and geometric shape.